Extracts from :
Amusing Ourselves to Death Public:
Discourse in the Age of Show Business
The Huxleyan Warning
"There are two ways by which the spirit of a culture may be shriveled. In the first — the Orwellian — culture becomes a prison. In the second — the Huxleyan — culture becomes a burlesque.
No one needs to be reminded that our world is now marred by many prison-cultures whose structure Orwell described accurately in his parables. If one were to read both 1984 and Animal Farm, and then for good measure, Arthur Koestler’s Darkness at Noon, one would have a fairly precise blueprint of the machinery of thought-control as it currently operates in scores of countries and on millions of people. Of course, Orwell was not the first to teach us about the spiritual devastations of tyranny. What is irreplaceable about his work is his insistence that it makes little difference if our wardens are inspired by right or left-wing ideologies. The gates of the prison are equally impenetrable, surveillance equally rigorous, icon-worship equally pervasive.
What Huxley teaches is that in the age of advanced technology, spiritual devastation is more likely to come from an enemy with a smiling face than from one whose countenance exudes suspicion and hate. In the Huxleyan prophecy, Big Brother does not watch us, by his choice. We watch him, by ours. There is no need for wardens or gates or Ministries of Truth. When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people become an audience and their public business a vaudeville act, then a nation finds itself at risk; culture-death is a clear possibility.
In America, Orwell’s prophecies are of small relevance, but Huxley’s are well under way toward being realized. For America is engaged in the world’s most ambitious experiment to accommodate itself to the technological distractions made possible by the electric plug. This is an experiment that began slowly and modestly in the mid-nineteenth century and has now, in the latter half of the twentieth, reached a perverse maturity in America’s consuming love-affair with television. As nowhere else in the world, Americans have moved far and fast in bringing to a close the age of the slow-moving printed word, and have granted to television sovereignty over all of their institutions. By ushering in the Age of Television, America has given the world the clearest available glimpse of the Huxleyan future.
Those who speak about this matter must often raise their voices to a near-hysterical pitch, inviting the charge that they are everything from wimps to public nuisances to Jeremiahs. But they do so because what they want others to see appears benign, when it is not invisible altogether. An Orwellian world is much easier to recognize, and to oppose, than a Huxleyan. Everything in our background has prepared us to know and resist a prison when the gates begin to close around us. We are not likely, for example, to be indifferent to the voices of the Sakharovs and the Timmermans and the Walesas. We take arms against such a sea of troubles, buttressed by the spirit of Milton, Bacon, Voltaire, Goethe and Jefferson. But what if there are no cries of anguish to be heard ? Who is prepared to take arms against a sea of amusements ? To whom do we complain, and when, and in what tone of voice, when serious discourse dissolves into giggles ? What is the antidote to a culture’s being drained by laughter ?
I fear that our philosophers have given us no guidance in this matter. Their warnings have customarily been directed against those consciously formulated ideologies that appeal to the worst tendencies in human nature. But what is happening in America is not the design of an articulated ideology. No Mein Kampf or Communist Manifesto announced its coming. It comes as the unintended consequence of a dramatic change in our modes of public conversation. But it is an ideology nonetheless, for it imposes a way of life, a set of relations among people and ideas, about which there has been no consensus, no discussion and no opposition. Only compliance.
Public consciousness has not yet assimilated the point that technology is ideology. This, in spite of the fact that before our very eyes technology has altered every aspect of life in America during the past eighty years. For example, it would have been excusable in 1905 for us to be unprepared for the cultural changes the automobile would bring. Who could have suspected then that the automobile would tell us how we were to conduct our social and sexual lives? Would reorient our ideas about what to do with our forests and cities? Would create new ways of expressing our personal identity and social standing ?
But it is much later in the game now, and ignorance of the score is inexcusable. To be unaware that a technology comes equipped with a program for social change, to maintain that technology is neutral, to make the assumption that technology is always a friend to culture is, at this late hour, stupidity plain and simple. Moreover, we have seen enough by now to know that technological changes in our modes of communication are even more ideology-laden than changes in our modes of transportation. Introduce the alphabet to a culture and you change its cognitive habits, its social relations, its notions of community, history and religion. Introduce the printing press with movable type, and you do the same.
Introduce speed-of-light transmission of images and you make a cultural revolution. Without a vote. Without polemics. Without guerrilla resistance. Here is ideology, pure if not serene. Here is ideology without words, and all the more powerful for their absence. All that is required to make it stick is a population that devoutly believes in the inevitability of progress. And in this sense, all Americans are Marxists, for we believe nothing if not that history is moving us toward some preordained paradise and that technology is the force behind that movement."